Savage State Supplements

The Brief:

Savage State Supplements is a performance-focused supplement brand built for individuals committed to strength, discipline, and self-optimization. The brand should embody intensity, primal energy, and elite performance while still feeling trustworthy, modern, and scientifically credible.

The Design Solution:

For this brand identity, we started with the logo. This logo, is designed to feel primal, savage and intense. Pairing the “S” with the intertwined sword give it that intense and look we were going for. The typography is strong and bold, and paired with a color palette of a bold red and neutrals to complement it, we achieve the energetic, primal and intense feel of the brand.